With a focus on Greater Philadelphia small businesses and entrepreneurs, "The Creators" is a weekly feature presented as a part of PHL Inno. Check back each Monday for a new profile on a local business. Have a story you think we should know about? Email associate editor Lisa Dukart at ldukart@bizjournals.com. When PJ Hopkins and then girlfriend Valentina Nourse — they're now married — went to New Orleans for the 2011 jazz fest, they anticipated having a good time.