A local software company that helps brands and organizations target Hispanic consumers has snagged some big national clients. OYE! Business Intelligence is billed as the first and only Hispanic business intelligence solution. The Phoenix-based startup works with big-name brands — such as White Castle, Kroger, Big Lots and MassMutual Financial Group — to identify what Hispanic people are saying about them and their competitors online, said co-founder and CEO Natasha Pongonis.

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