After nearly 60 years as a serial entrepreneur, he’s just opened a patio furniture superstore in Minnetonka called 2nd Shade and he’s come up with a slogan — “The Home of the Shady Deal” — and a gangster marketing motif around it.
John Ewoldt, Minneapolis Star Tribune
Sat, 05/27/2017 - 1:47pm
After nearly 60 years as a serial entrepreneur, he’s just opened a patio furniture superstore in Minnetonka called 2nd Shade and he’s come up with a slogan — “The Home of the Shady Deal” — and a gangster marketing motif around it.