It’s easy to get diverted with the next big thing and lose sight of your overall marketing goals. For example, as part of his promotional tour for the iPhone 7 release, Apple’s Tim Cook caused a stir when he told the folks on “Good Morning America” that augmented reality (AR) would be bigger than virtual reality. If this summer’s Pokémon GO craze awoke marketers to the potential of AR, Cook’s predictions are sure to create a new wave of interest in the technology.
Digital Marketing: Focus On Goal-focused Marketing Integration
Local News from TheGazette.com, The Gazette (Cedar Rapids)
Sat, 09/24/2016 - 10:26am
Sections: u.s.
Topics: Iowa Linn County Cedar Rapids
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