Digital Marketing: The Gold Standard Of Trademark Deals

Did you watch any of the Olympics online? If so, you’re certainly not alone. Although traditional television viewership fell overall, digital consumption grew to record levels. According to Nielsen, the first 10 days of competition produced more than two billion minutes of online viewership. That’s a lot of eyeballs and, not surprisingly, businesses of all kind were interested in basking in the glow of the Olympic party.