Food52 Thanksgiving is a massive day for food content sites like Food52. The web publisher has a digital hotline promising readers help with cooking queries and emergencies within 10 minutes. Forgetting to defrost is a big issue. And sometimes it's a "purple turkey." For food publisher like Food52, Thanksgiving is its Super Bowl. The site's November user base is already up 60% versus the same month last year, and its search traffic has surged by 80% over the same period. Back on July 1, Food52 attracted 192,000 unique visitors in a single day.