Discovery is the latest media company to launch a standalone streaming service — and the latest to adopt the simple naming strategy of just adding a plus sign — with discovery+, set to launch in the United States on January 4, 2021. While Discovery doesn’t have the name recognition of (say) Disney/Disney+, it’s pitching the service as “the definitive streaming service for the best real life entertainment in the world,” with 55,000 episodes at launch drawn from Discovery networks like HGTV, Food Network, TLC, ID, OWN, Travel Channel, Discovery Channel and Animal Planet.

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