Similar Stories to Disney Blitz To Market Star Wars Toys Lifts Off on Bing News

Associated Press, San Francisco Chronicle: Business
Fri, 09/04/2015 - 3:56pm

The release of the new Star Wars movie may be a couple of months away, but Disney has unleashed “Force Friday” to market the hundreds of toys and other items related to the film. Major toy retailers around the world opened their doors and held special events when the toys became available just after midnight. The push behind the new entry in the film franchise, “The Force Awakens,” is unique because it’s so far in advance of the movie’s December release. Leaked images of action figures of characters that have not even hit the big screen are only fueling demand, says Steve Pasierb, CEO of the Toy Industry Association. [...] it’s not so far-fetched that Disney will exceed that in the publicity-blitz filled weeks ahead of premiere of the first Star Wars movie since 2005. Other toys include Legendary Yoda, a 16-inch version of the Jedi Master that boasts lifelike movements and voice recognition.

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