As it faces criticism from conservatives, the Walt Disney Company has appointed its first chief brand officer.

BING NEWS:
  • Hanna Andersson names chief brand officer with Apple, Gap experience
    Children's apparel company Hanna Andersson has hired a new chief brand officer with experience at Apple and the Gap. Grace Wong will oversee marketing and strategies to scale the brand. She previously ...
    05/2/2024 - 12:32 am | View Link
  • Companies should be cautious before wading into politics, Mark Penn warns
    Companies in the U.S. have faced increasing pressure from activists to get involved in political issues, which Stagwell CEO Mark Penn warns should be approached with caution.
    04/28/2024 - 2:00 am | View Link
  • Trump Auditor Under Scrutiny for Multiple Name Usage and Compliance Failures
    Trump Media & Technology Group’s external auditing processes. The focus of these concerns is on the auditing firm BF Borgers and its principal.
    04/27/2024 - 5:06 am | View Link
  • Three Ways Marketers Can Identify Brand Advocates
    But finding the right talent to represent your brand is a challenging exercise ... which creators will provide the best ROI,” writes Alison Durant is Chief Marketing Officer at InvoiceCloud.”The most ...
    04/26/2024 - 1:00 pm | View Link
  • Your Employer Brand Is Your Brand: The Power Of The CPO And CMO Relationship
    More directly said: how your employees feel about your company is your brand identity. Given this convergence, a successful partnership between the CPO and CMO becomes crucial to a company’s bottom ...
    04/25/2024 - 5:30 am | View Link
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