Overall, 2018 political campaigns and PACs spent only 2.7% to 5.1% of their budgets on digital ads. Fifty percent of their spending went to TV ads. While the Trump 2020 campaign is already spending big on digital ads, other campaigns at the state and national levels still rely mainly on TV and direct mail to reach voters.
Don’t Believe The (digital) Hype: Political Campaigns Still Focus On Tv For Ads
Mark Sullivan, Fast Company
Fri, 03/22/2019 - 1:15am
BING NEWS:
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It can feel like U.S. presidential election cycles stretch on forever, but are they actually longer than other countries? You can measure that in a few ways.
05/2/2024 - 4:30 am | View Link - Georgia political campaigns start to deploy AI but humans still needed to press the flesh
Glenn Cook’s blog is a little different. Every three or four days, the Republican candidate for Georgia House District 180’s blog is updated with a new essay on topics of interest to voters like ...
04/24/2024 - 5:59 pm | View Link - As Meta flees politics, campaigns rely on new tricks to reach voters
After years of pitching its suite of social media apps as the lifeblood of campaigns, Meta is breaking up with politics.
04/21/2024 - 10:44 am | View Link - More
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