CBS Dr Pepper drew scorn for its handling of a college tuition giveaway during halftime of the SEC championship game. The brand announced one player as the winner based on an obscure rule after they tied twice. The company eventually decided to give both contestants the $100,000 prize money. Louisiana State University wasn't the only one getting trampled halfway into its SEC championship against Georgia on Saturday — so was Dr Pepper after a controversial ending to its halftime college tuition giveaway contest.