Most entrepreneurs are good at articulating why their idea is a good one. But establishing brand cachet is an entirely different skillset — and that’s where Ty Shattuck comes in. “Early stage companies face two battlefronts,” he said. “One is to convince customers to try a product, and the second is to convince them to try out a new company.” The process of building credibility will be a major theme when Shattuck headlines the latest Startup Grind Buffalo event, from 6 to 9 p.m.