Asana The productivity software startup Asana is planning to go public next year and looking at a direct listing, the Financial Times' Miles Kruppa reported. Asana, co-founded by Facebook co-founder Dustin Moskovitz, is valued at $1.5 billion and has crossed $100 million in annual recurring revenue. Both Slack and Spotify did a direct listing when they went public, and Airbnb is also looking at doing the same when it goes public next year. Visit Business Insider's homepage for more stories. The $1.5 billion productively software startup Asana, is looking at a direct listing as it plans to go public next year, the Financial Times' Miles Kruppa reported on Friday. Asana, which was co-founded by Facebook co-founder Dustin Moskovitz, announced earlier this year that it has crossed $100 million in annual recurring revenue, growing over 90% in revenue last year.