Facebook to unveil new ad offerings Associated Press Copyright 2012 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. Published 10:42 a.m., Wednesday, February 29, 2012 The idea is to lure big brands with the promise of effective, precisely targeted ads that reach the social network's 845 million users. Facebook has a vast trove of information about its users' lives, hobbies, likes and dislikes, yet the company has kept advertising fairly unobtrusive to date. Facebook will try to integrate ads into people's experience, so that friends' posts about brands are showing up alongside their news links and puppy photos. According to research firm eMarketer, Facebook has a 14 percent share of the $12.4 billion display advertising market in the U.S.

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