Tiny movement-trackers are the new hotness in gadgets, and there’s a lot of competition. Still, we’d love to know why it is that U.K.-based Fitbug just now noticed that the American brand Fitbit has a very similar product to theirs, with a very similar name, when the latter product has been around since 2007. It’s not just about having names that begin with “fit” and contain a three-letter word beginning with the letter “B.” Fitbug is the older company, and claims in a press release that they’ve owned the trademark on that name since 2005.