Similar Stories to Fitness Wearables Are Not Reaching The Right Users—but They Could on Bing News

Guest author Kerri McMaster is the co-founder and chief strategy officer for Performance Lab.The promise of fitness wearables is their capacity to raise the population’s health and wellness, primarily by making users aware of their lack of activity or sleep. But, as it turns out, the main users of these devices are not the unfit people they’re supposedly designed for.

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