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If you are one of those people who hates the idea of Artificial Intelligence (AI) being used to create the games you love because it puts talented people out of work and replaces them with Chat-GPT’s overly enthusiastic writing or MidJourney’s seven-fingered monstrosities, you are going to hate this.
The new 2024 Unity Gaming Report has surveyed 7,062 workers in the game industry and “found that around 62% (4,378) of developers are leveraging AI tools during production” according to an analysis by GameDeveloper.com.
Of those people, a further 63% (2,758) confirmed they used generative AI to help them create assets for the projects.
This means around 39% of everyone surveyed (7,062) is using AI to build assets for the game.
Irdeto has confirmed the launch of a new technology designed as a “watermarking solution” to act as a bulwark against gaming leaks.
TraceMark for Games comes from the same company responsible for the contentious Denuvo digital rights management system, with the new release able to add markers to video game content to act as invisible identifiers.
These tags allow content to be traced back to the source, as already utilized across media output such as sports broadcasts, TV shows, and movies.
Irdeto, the digital platform cybersecurity firm, has placed faith in the qualities of TraceMark, taking the view it will act as a deterrent to dissuade individuals from leaking game content when accessing early play tests, beta, or reviews.
Its features include flexible watermark generation to match specific requirements, with quick and easy deployment to the user’s consumer base and a wide range of devices and platforms.
Irdeto positions TraceMark for Gaming as the solution for clients to “enjoy peace of mind throughout the content lifecycle, from development to distribution.”
What’s the problem with hacks and leaking?
The video game industry has been beset with hacks and leaks in recent times, with even non-disclosure agreements being broken as was the case with Skate when early content surfaced.