Juno’s apartment buildings are treated more like a product than a project, which means they’re faster, cheaper, and easier to scale. Most housing is built like a project—a one-off development with a job-specific team for a single location. BJ Siegel and Chester Chipperfield think housing should be built like a product, with all the R&D, optimization, and factory precision of a new phone or car.

Topics:  bj siegel   chester chipperfield   r&d   apple   tesla   burberry   juno   read full story   housing   product   apartment   built   
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