Marc Lore, the former CEO of Quidsi, is thinking about raising $600 million for his new startup, Jet, before the company has even launched, according to Re/code's Jason Del Rey. Lore says that Jet wants to spend nearly that much on marketing over the next five years. Pre-launch, Lore has already raised $80 million for the still-secretive e-commerce startup, which will reportedly price products dynamically, based on where they're stored in relationship to the customer.