McDonald's is by no means the most accommodating of fast-food chains to people with special dietary requirements. Many of its restaurants in America and Britain do not even serve a meat-free burger for vegetarians. But in a week-long trial ending on October 21st, the chain’s British outlets offered a new burger whose fillings did not contain gluten, an allergen commonly found in wheat, with a view to making the new product a permanent addition to its menu.
Topics: october british shops health-conscious americans mintel europe ireland italy emma read horizons monash university kantar america britain gluten-free food restaurants sales avoid products firm people demand menus making shelves vegetarians meat-free billion burger meat wheat buy countries research grow rewritten reshuffled
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