The Golden Age Of Influencer Marketing Is Yet To Come

Aleksandra Milewicz, The Next Web
Fri, 04/26/2019 - 4:35am

In an age when traditional media channels have lost their power to capture our attention, marketing professionals are forced to adapt. Prime TV airtime is no longer the most desired advertising real estate — now brands are willing to pay millions of dollars for an influencer ad campaign on Instagram. How did we get here and what’s the future of the influencer marketing industry?

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