Google is developing new ad formats that are designed to take over the entire screen of a smartphone or tablet — ads that will no doubt irk many users, especially those with fat fingers. Some brand advertisers aren’t as keen on mobile ads as the majority of ads on offer tend to be small banners — which are often only clicked on by accident and are sometimes so tiny they are ignored by users altogether.
Google Is Planning Ads That Will Take Over The Entire Screen Of Your Phone (goog)
Lara O'Reilly, Business Insider
Mon, 09/29/2014 - 9:39am
Topics: google s jonathan alfterness adage youtube kate spade new york google display network doubleclick apple here comes atlas facebook s plan to tackle google with its own ad network join google ads phone entire screen mobile designed users videos full-screen form admob platform user advertising cent previously year brands clicked small
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