(NEW YORK) — Goya Foods is facing a swift backlash after its CEO praised President Donald Trump at White House event. Goya was founded in Manhattan in 1936 by Don Prudencio Unanue and his wife Carolina, immigrants from Spain. The company calls itself the largest Hispanic-owned food company in the United States. Robert Unanue, a grandson and now Goya CEO, spoke at a Rose Garden event announcing a “Hispanic Prosperity Initiative” on Thursday. “We all truly blessed, at the same time, to have a leader like President Trump who is a builder,” Unanue said standing at a podium beside Trump. Almost immediately, #BoycottGoya, #GoyaFoods and #Goyaway began trending on social media platforms like Twitter, with scorn coming seemingly from all directions, including some big political names. Many were angered by the support, citing Trump’s history of derogatory comments and harsh policies toward Hispanics, most notably, the administration’s policy of separating immigrant families at the U.S.-Mexico border. Former presidential candidate Julian Castro was among those to take to Twitter, saying Unanue praised someone who villainizes Goya’s customer base. Rep.