Like most far-right “movements,” the so-called “Boogaloo” cult—with its built-in fetishes around guns, body armor, banners, patches, T-shirts and assorted accoutrements—is also simultaneously a big moneymaking opportunity for right-wing operatives and their enablers, eager to milk the gullible “Patriots” who flock to their websites. Chief among the enablers have been Facebook and Instagram, who have, as BuzzFeed News reports, been raking in advertising dollars from “Boogaloo”-related merchants hawking their wares.