Ad tech company Gravity4 has made a 564,700,000 kr ($67.4 million) bid to acquire publicly traded rival Swedish company TradeDoubler. The news is startling for a number of reasons: It comes exactly a week after another publicly traded ad tech company, Rocket Fuel, rejected a $350 million takeover bid from Gravity4 saying it was "not credible." At the time Gravity4 originally made its unsolicited offer, Rocket Fuel's stock surged 18% in the pre-market and briefly stopped trading.

Topics:  aol   the san francisco business times   ceo gurbaksh chahal   april   neither chahal   sweden   ab    he   triggit   adx   search    oracle    adobe    gchahal may   alonso    now   watch   american   canadian   gravity4   tradedoubler   rocket fuel   business   chahal   ceo    gurbaksh chahal   insider   radiumone   chahal    acquire   public   week   rejec   takeover bid   ad tech company   kr   million   stock   equivalent   offer   claims   allegedly   guilty   comment   surged   reported   billion   pleaded   valued   board   share   

 

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