Half Ballots In Election Will Be Cast Early

The increasing number of people voting before election day is changing the dynamics of political campaigning, requiring candidates to spend more money to target voters over a longer period of time. In the past, candidates designed campaigns to “peak” on election day. In the final days leading to the election, campaigns unleashed advertising blitzes and made a final push to get voters to the polls. Now more voters take advantage of early voting, a two-week period before election day where voters can vote just as they would on election day, but with more flexibility. read more