While mirrorless cameras accelerate into the future, medium format models are hearkening unto the past — and Hasselblad chief among them. Its new digital back fits lenses going back to the ’50s, and the tiny 907X camera body is about as lovely a throwback as one can imagine. The new set of systems, announced today, are somewhat different from what most people are used to.

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BING NEWS:
  • Pentax’s new $500 film camera prioritizes style over quality
    Half-frame cameras aren’t a new idea. Olympus had an entire line dedicated to making these tiny images back in the ’60s, and Kodak has one now with the look, feel, and feature set of a disposable ...
    06/17/2024 - 1:00 pm | View Link
  • This Is the Weirdest Camera I've Ever Loved: The Hasselblad 907X
    It's made with chrome and leatherette materials, which feel incredible to hold, and its surprisingly compact size means this is a medium-format camera I've been able to have hanging round my neck ...
    05/18/2024 - 2:00 am | View Link
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