Header Bidding Gains Momentum, Drives Up Publisher Ad Revenue

Flickr/Eirik Solheim This story was delivered to BI Intelligence "Digital Media Industry Insider" subscribers. To learn more and subscribe, please click here. Last week, programmatic ad exchange OpenX revealed that header bidding technology was largely responsible for an overall uptick in revenue. OpenX claims that header bidding transactions through its platform increased 300% year over year (YoY) from January to March.

 

Welcome to Wopular!

Welcome to Wopular

Wopular is an online newspaper rack, giving you a summary view of the top headlines from the top news sites.

Senh Duong (Founder)
Wopular, MWB, RottenTomatoes

Subscribe to Wopular's RSS Fan Wopular on Facebook Follow Wopular on Twitter Follow Wopular on Google Plus

MoviesWithButter : Our Sister Site

More Business News