With its penchant for promoting pulchritudinous pinups, plush petals and piquant plates, Pinterest has a reputation for appealing in particular to women — more than 70% of its 72.5 million U.S. users are female. Now, Pinterest is trying to appeal to the male demographic by subtly making its search results more gender-neutral. That means including more tacos and pizzas alongside popular baked goods and family meals in search results for recipe ideas, reports the Wall Street Journal, or a wider range of Halloween costumes.