Here’s How How Pinterest Is Trying To Attract More Men

Sam Frizell, Time
Fri, 01/23/2015 - 8:42am

With its penchant for promoting pulchritudinous pinups, plush petals and piquant plates, Pinterest has a reputation for appealing in particular to women — more than 70% of its 72.5 million U.S. users are female. Now, Pinterest is trying to appeal to the male demographic by subtly making its search results more gender-neutral. That means including more tacos and pizzas alongside popular baked goods and family meals in search results for recipe ideas, reports the Wall Street Journal, or a wider range of Halloween costumes.

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Topics:  u.s    read   pinterest   wall street   journal   men   results   search   male   promoting   gender   
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