Mike Blake/Reuters; Kimberly White/Reuters Theranos CEO Elizabeth Holmes has long been obsessed with late Apple CEO Steve Jobs. Her Jobs obsessions ruled everything from clothing choices to management techniques to the car she rode in. Wall Street Journal writer John Carreyrou details all the ways Holmes tried to emulate Jobs in his book "Bad Blood: Secrets and Lies in a Silicon Valley Startup." Theranos founder Elizabeth Holmes had a Steve Jobs obsession and it permeated every aspect of her life, from wardrobe choices to the way she ran Theranos.