Here's How One Ceo Uses The Smithsonian Channel And Improvisation To Surprise His Staff And Audience During Keynote Addresses

bpeterson@businessinsider.com (Becky Peterson), Business Insider
Mon, 05/21/2018 - 12:24pm

Apttus CEO Kirk Krappe has a unique approach to giving keynote addresses: he doesn't tell most of his staff what he's going to say. In a keynote address least Tuesday, Krappe gave a 25 minute speech which started with Charles Darwin and ended with a new product announcement. Krappe likes to keep both his staff and audience on their toes because he thinks it keeps them more engaged. When Apttus cofounder and CEO Kirk Krappe hopped on stage to give the keynote for the company's conference last week, few people on his staff knew what to expect. Without a teleprompter or a memorized script, Krappe free-formed 25 minutes of historical anecdotes in a winding journey that he described as "so far off the grid that they have to listen to it."See the rest of the story at Business InsiderNOW WATCH: Why so many fast food logos are redSee Also:WHERE ARE THEY NOW?

Topics: apttus ceo kirk krappe charles darwin when apttus business insidernow watch are they lebron james cavaliershow googler twitter silicon valley slack krappe krappe ceo kirk krappe keynote addresses staff and audience harder

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Here's How One Ceo Uses The Smithsonian Channel And Improvisation To Surprise His Staff And Audience During Keynote Addresses

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