The gig: Scott Trowbridge, 50, is creative portfolio executive at Walt Disney Imagineering, which makes him the innovation guru assigned to expand the $4-billion "Star Wars" franchise throughout the Disney theme parks. That assignment includes devising new "Star Wars"-inspired merchandise, food...

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    There's a famous Star Wars pun that launched a holiday, and for good reason: “May the 4th be with you.” It’s clever, it’s catchy and, well, everyone loves Star Wars. Even if you’re not a die-hard fan, ...
    04/26/2024 - 5:32 pm | View Link
  • Star Wars at Disney World: How it Started, How it’s Going
    Not a fan of singing princesses, flying elephants, or talking puppets? Well, you don’t have to love the Disney classics to enjoy Walt Disney World anymore. These days, the most magical place on Earth ...
    04/22/2024 - 1:00 pm | View Link
  • Disney ‘Star Wars’ Box-Office Profits Fail To Cover Cost Of Buying Lucasfilm
    Box office profits generated by Disney's Star Wars movies have fallen $2.8 billion short of covering the media giant's purchase of the sci-fi saga’s creator, Lucasfilm.
    04/15/2024 - 3:13 am | View Link
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