Every year the folks at toyinsider.com receive thousands of submissions from companies in hopes that some of their new products will land on its coveted Hot 20 Holiday Guide.And this year, it's no surprise that toys associated with Disney's Frozen are on fire."From year to year we usually say there's no one hot toy, but this year it's Frozen," said Ali Mierzejewski, senior editor and co-director of digital and social media for the New York-based website.