Customer loyalty doesn’t just happen—it’s built, and strategically so. Some people call the blueprint for building loyalty the “brand continuum” or the “customer journey,” but jargon aside, the stuff that makes customers stick follows a path. And through smart, consistent marketing, business leaders can move customers swiftly through it. The result: Repeat buyers and passionate loyalists who refer you to their networks.
How The 3 Stages Of Customer Loyalty Impact Your Brand
Tina Young, Biz Journals
Tue, 04/24/2018 - 12:05am
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