VB INSIGHT:Mobile marketing automation is the new new marketing tech that helps mobile publishers engage and monetize users in a very fine-grained, right down to the individual level. According to our recently-released mobile marketing automation report, it’s currently poised to double or triple in market penetration in 2015. How? Young nimble startups like Kahuna, Appboy, Leanplum, and Swrve helped to define and expand the market in 2014.