On June 29, Apple celebrates the 10th anniversary of the iPhone, a device all but culturally synonymous with the word smartphone. I was lucky enough to preview one the day before Steve Jobs introduced it at MacWorld in January 2007. Apple senior vice-president of marketing Phil Schiller laid a silver-framed black rectangle on a coffee table, then asked me what I saw. I told him I saw a piece of glass in a metal case.

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