How Ben & Jerry’s Knows What Ice Cream You’ll Crave In Two Years

Allen Gannett, Fast Company
Wed, 06/13/2018 - 2:00am

“Flavor Gurus” at the brand’s Vermont headquarters are chefs and food chemists trained to think like futurists. It takes 18-24 months for “Flavor Gurus” at Ben & Jerry’s “Flavor Lab” to create a new flavor. In their civilian lives, all the gurus are serious foodies–some are former restaurant chefs, others are chemists–but in the Flavor Lab they’re also required to be futurists, anticipating which ice cream flavors consumers will want two years hence.Read Full Story

Topics: vermont ben jerry s flavor lab read full story flavor gurus flavor lab years ice cream chefs futurists

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How Ben & Jerry’s Knows What Ice Cream You’ll Crave In Two Years