How To Develop A Brand Identity System (like Intercom)

[Editor’s note: This is the first of a series of articles that we’re writing about branding for startups. It’s part of our latest initiative to find the best brand designers and agencies in the world who work with early-stage companies — nominate a talented brand designer you’ve worked with.]   When designer Ryan Hubbard joined Intercom, a SaaS unicorn that makes customer engagement tools, he knew that he would be working at the forefront of brand design.

Topics:  saas   intercom brand studio   intercom s    you    there s   i ve   free-flowing    don t    it s   hubbard   intercom   i    i    the   that s   develop   elements   story   values   company   strong   typography   create   start   world   forefront   approach   customer   talented   worked   core   startups   work   lot   memorable   language   ll   colors   logo   
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