“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” —Peter F. Drucker. I want to offer another quote from Peter Drucker, who was known as, “The Father of Modern Business Management.” “The purpose of a business is to generate a customer.” Note that Drucker did not say: The purpose of a business is to make money.
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Kingsport Times-News, Kingsport Times-News
Sun, 06/17/2018 - 9:00pm
Sections: u.s.
Topics: Tennessee Sullivan County Kingsport
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