Similar Stories to How Fashion Co-opted Coachella on Bing News

For the past five years, fashion houses, lifestyle brands and beauty companies including H&M, PopSugar, Lacoste and Kiehl's have been flocking to the Coachella Valley Music and Arts Festival. There, in the midst of the California desert, they’ve hosted pool parties alongside inflatable white swans, and resplendent brunches on tables decorated with tulle and succulent bouquets of flowers.

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