How The Gm Marketing Machine Failed Mary Barra

This article is by Mark Stevens, CEO of MSCO and author of "Your Marketing Sucks." For journalists, it's the story that keeps on giving. For GM, it's the scandal that just won’t go away. The vehicle safety warning cover-up keeps reappearing on the front page of The New York Times and other publications [...]

Topics:  your marketing sucks.   mark stevens   ceo   msco   gm   the new york times   

 

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