There are ways to prepare for your first visit to Burgerim in Auburn, none of which involve a trip to Tel Aviv. First, know that the Israeli burger restaurant's name means "many burgers." Second, don't use the word "slider." The preferred term for the company's 2.8-ounce patties is "mini burger." For the uninitiated, "slider" generally applies to a much smaller burger patty — at least according to Ashley Lindley Shaffer, chief marketing officer for Burgerim. Third, structure is a big deal for…

Topics:  tel   aviv   israeli   slider the   ashley lindley shaffer   burgerim   auburn   
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