The realities of launching an internal incubator can be daunting. Artefact co-founder Gavin Kelly shares lessons learned.Gordon Moore's prediction of an exponentially growing technological evolution has proven true and reached every industry, from healthcare to retail, from government to education. Design has not remained immune to this accelerated change. On the one hand, as technology disrupts traditional communications, transactions, and business models, designers' focus on outcomes and user-centered experiences becomes essential in retaining and enhancing our humanity.