How the Super Bowl ad featuring David Letterman, Oprah Winfrey and Jay Leno came together.

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  • updated: letterman. oprah? LENO?!
    Far be it from CBS to miss the chance to tout David Letterman’s late night show on the most watched TV program of the year, the Super Bowl. Makes sense. But, why would Jay Leno — the subject of countless recent cajoling by Letterman — sign on to ...
    02/7/2010 - 1:16 pm | View Link
  • Bill Carter / Media Decoder:
    How the Letterman-Oprah-Leno Super Bowl Ad Came Together — Jay and Dave together? Could it be true? — It is, and there they were, Jay Leno and David Letterman sitting on a couch - with Oprah Winfrey between them - upstairs at the Ed Sullivan Theater ...
    02/7/2010 - 11:00 am | View Link
  • The Backstory Behind the Letterman-Oprah-Leno Ad
    Late-night junkies (you know who you are!) will no doubt want to read this tick-tock of how the Letterman / Leno / Oprah ad during last night's Super Bowl came together. Sneak peek: It involves Leno wearing a disguise. Late-night junkies (you know who you ...
    02/7/2010 - 11:00 am | View Link
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  • David Letterman
    On June 23, 1980, Letterman was given his own morning comedy show on NBC, The David Letterman Show. It was originally 90 minutes long, but was shortened to 60 minutes ...
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