How the Super Bowl ad featuring David Letterman, Oprah Winfrey and Jay Leno came together.

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BING NEWS:
  • updated: letterman. oprah? LENO?!
    Far be it from CBS to miss the chance to tout David Letterman's late night show on the most watched TV program of the year, the Super Bowl. Makes sense. But, why would Jay Leno -- the subject of countless recent cajoling by Letterman -- sign on to promote ...
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  • A super Super Bowl
    And of course, much has been written and said about the Letterman-Oprah-Leno spot. Clever in concept ... the last one as they sped away (see picture in slideshow below). The Super Bowl is a national celebration, a commercial and promotion festival ...
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  • TV feud set aside for Bowl ad
    The late-night TV skirmish continues: Jay Leno and David Letterman, who traded sharp barbs last month over NBC's late-night maneuvering, appeared on camera in a short promo for CBS'Late Show with David Letterman during Sunday's Super Bowl— with Oprah ...
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