Image Credit: Flickr User striaticIt turns out that negative comments aren’t all bad: a new study finds that criticism of a product can actually boost sales significantly if the commenter is polite. In a novel experimental study, a team of university researchers found that respondents were willing to pay 41% more for a wrist watch when it was surrounded by negative comments that couched their opinions in polite qualifiers like “”I don’t want to be mean, but…” This means that attempting the near-impossible — curating a community of civil discourse in comment sections — could be a very lucrative strategy.

BING NEWS:
  • Hope Hicks: Access Hollywood Tape Had Trumpworld Totally Freaked Out
    The 2016 release of the infamous Access Hollywood tape, in which Donald Trump made lewd comments about women to TV host Billy Bush, bothered Trump and his campaign a lot more than they told the public ...
    05/3/2024 - 9:28 am | View Link
  • Group sales incentives boost weak brand sales, study finds
    New research co-authored by a UC Riverside business professor provides some sound advice for managers of retail outlets that limit their product selection to a particular brand: Managers should factor ...
    04/29/2024 - 6:12 am | View Link
  • The Latest | Trump lawyer presses on specifics of tabloid’s help in presidential campaign
    Defense lawyers in Donald Trump’s hush money trial are poised Friday to dig into an account of the former publisher of the National Enquirer and his efforts to protect ...
    04/26/2024 - 3:36 am | View Link
  • Tabloid boss ‘offered to be Trump’s eyes and ears’ to boost presidential bid
    Donald Trump has violated a gag order against attacking key witnesses 10 times since his “hush money” trial began last week, prosecutors will argue in court today.
    04/25/2024 - 5:33 am | View Link
  • Electrolux Earnings Expected to Fall on Weak Demand -- Earnings Preview
    Electrolux is scheduled to report results for the first quarter on Friday. Here is what you need to know: NET PROFIT: ...
    04/25/2024 - 1:24 am | View Link
  • More

 

Welcome to Wopular!

Welcome to Wopular

Wopular is an online newspaper rack, giving you a summary view of the top headlines from the top news sites.

Senh Duong (Founder)
Wopular, MWB, RottenTomatoes

Subscribe to Wopular's RSS Fan Wopular on Facebook Follow Wopular on Twitter Follow Wopular on Google Plus

MoviesWithButter : Our Sister Site

More Business News