Vice President of Marketing Chris Mondzelewski outlines how supporting adoption and shelters gave the brand a bigger purpose.If you happened to catch the 2007 Westminster Kennel Club dog show on TV, you would've seen a Pedigree ad that didn't star the usual gaggle of happy canines bouncing through fields and drooling for tasty kibble.

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BING NEWS:
  • Want to boost your dog's obedience and make training easier? Expert reveals the secret — and it wasn't what we were expecting!
    1. Increased engagement: “If your dog thinks you’re great fun, they’re way more likely to pay attention to you out and about,” says Steele. “Including play a few times a week can really help to build ...
    05/3/2024 - 6:00 pm | View Link
  • Good Stuff is dogs’ best friend, but more good stuff needed
    Alice Doyle Good Stuff Restaurants owner and Peninsula resident Cris Bennett is participating in the Harbor Animal Shelter’s “Virtual Adoption Program,” in which businesses support the ...
    04/26/2024 - 9:45 am | View Link
  • The age bomb
    Of all the ‘isms’ in society, only one is still acceptable. In fact, it’s everywhere. Ageism. It’s cool to dis and dismiss people just because they get old. The irony is, it happens to everyone.
    04/16/2024 - 1:33 am | View Link
  • Pedigree adopts AI to give ‘glow ups’ to shelter dog ads
    Pedigree on Wednesday launched Adoptable, an initiative that combines proprietary artificial intelligence (AI) with the brand’s global media reach to create more engaging ads for shelter dogs, per ...
    04/9/2024 - 1:00 pm | View Link
  • Solar Eclipse 2024: Sun shines again across Northeast Ohio April 8 | Live updates
    As day turned to dusk during the eclipse ... It does not harm people, including those who are pregnant, NASA said. Mr. Funs having a good time with eclipse Mr. Funs Costume & Curiosity Emporium on ...
    04/7/2024 - 1:00 pm | View Link
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