SAN DIEGO (TheStreet) -- During Hollywood's Golden Age, Edith Head worked with virtually every top female star. She was nominated for a record 35 Academy Awards for costume design, and to say she was talented would be an understatement. Her claim to fame, (besides Dorothy Lamour's trademark sarong), was using color theory to make women look fabulous. It's an approach to developing dresses for women Anne Dayton is bringing to the masses via her upstart website PIOL Dress. Dayton's site uses Head's clothing theories and other custom tools to allow women to design the most flattering dress silhouette for their frame and coloring.