Rocket Lab is launching a rideshare mission today which includes seven small satellites from a number of different companies, including primary payload provider Canon, which is flying a satellite equipped with the camera-maker’s Earth imaging technology, including high-res photo capture equipment. The Electron rocket that Rocket Lab is flying today will also carry five Planet SuperDove Earth-Observation satellites, as well as a CubeSat from In-Space missions. The launch, which is named ‘Pics or It Didn’t Happen’ is set to take place during a window which opens at 5:19 PM EDT (2:19 PM PDT) and extends until 6:03 PM EDT (3:03 PM EDT), lifting off from Rocket Lab’s Launch Complex 1 on the Mahia Peninsula in New Zealand.