Hyped British Gaming Startup Improbable Is Losing Money But Grew Sales 10,000% In 2017

Improbable Hyped gaming startup Improbable posted a huge increase in revenue in 2017, up by more than 10,000%. The company is still loss-making but improved its operating losses and gross profit margin. Improbable became a unicorn in 2017, valued at more than $1 billion, after receiving a massive $500 million cash injection from Japanese investor Softbank. The company lost its chief legal officer, Rob Miller, after less than a year to Deliveroo and has replaced its auditors. Buzzy British gaming startup Improbable increased its revenue by more than 10,000% in 2017, though higher staffing and development costs meant the firm still posted a loss for the year. The company's revenue for the 12 months to 31 May 2017 was £7.85 million ($10.9 million), up substantially from just £72,331 over the same period in 2016.

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